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Key Information
Google Ads Course Online
$650 12 Hours
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Overview
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Prerequisite
Open to Beginners
Location
Live Online or Live Online
Schedule
Next start date: February 5–6, Thursday to Friday, 10–5pm
Other scheduling options Weekdays or evenings
View full schedule
Certification
Receive a Certificate of Completion
Software Included
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Financing See our Climb Credit FAQ for more details
Target Audience

This bootcamp is meant for those with limited Google Ads experience looking to master search marketing and Google Ads. The program is best suited for:

  • Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house
  • Entrepreneurs or business owners interested in leveraging Google Ads to generate leads and sales
What You’ll Learn
  • Introduction to Google Ads
  • How to set up and manage a Google Ads account
  • Keyword strategies
  • How to use match types to control who sees your ads
  • Bidding strategies
  • How the Google Ads auction works
  • How to create ads that convert
  • Landing page best practices
  • How to set up call and conversion tracking
  • Navigating the Google Ads interface
  • Optimizing your campaign for maximum results
  • Remarketing for Search and Display
  • Campaign automation
  • Display advertising with Google Ads

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