Compare Classes & Certificates

Which course is right for you? This tool allows you to compare any class or certificate program in our catalogue with the important information you need to make the right decision.

Remove
Key Information
Google Analytics Course Online (Self-Paced)
$650 12 Hours
Learn More
Download Syllabus
Overview
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Prerequisite
Open to Beginners
Location
Online course – start anytime
Schedule
Self-Paced
Certification
Receive a Certificate of Completion
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Financing See our Climb Credit FAQ for more details
Target Audience
  • Business owners and entrepreneurs looking to understand and improve their website performance with data
  • Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior
What You’ll Learn
  • Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
  • Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
  • Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
  • Build and interpret measurement plans to track KPIs that align with your business objectives
  • Create and customize dashboards, shortcuts, and shared reports to streamline data access
  • Implement UTM parameters to track marketing campaign performance across platforms
  • Learn retargeting strategies and build remarketing lists using Google Analytics data
  • Apply best practices for leveraging data insights to optimize marketing and user engagement

Add Class or Certificate to Compare