Explore the transformative role of AI in modern marketing. This course begins with a foundational understanding of AI, machine learning, and deep learning. Discover the benefits and applications of AI in marketing, such as content creation, advertising, social media, email marketing, SEO, and SEM.
Gain hands-on experience with popular AI platforms like ChatGPT, IBM Watson, Salesforce Einstein, and Google. Learn to measure AI's impact on marketing efforts using key performance indicators and ROI analysis. Real-world case studies provide insights into successful AI strategies.
The course concludes with a capstone project in which students develop an AI-driven marketing strategy, applying their knowledge to solve real marketing problems.
Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.
Build practical skills by working through guided projects designed to reinforce learning
Course resources are shaped through repeated instruction to support outcomes
Amazing experience. The professor really broke down the material and made sure I understood it. I would definitely recommend this class or school to anyone. Truly loved it!
— David G.
Classes are led by professionals who combine real-world expertise with proven teaching abilities
Return to the course at no cost to review concepts and strengthen your skills
Attend this course live online. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At CreativeLive, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of the class within a year.
You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.
